Five easy checkpoints on the road map to marketing success from Visualistan will ensure that your efforts are well worth it for your small business. Check it out:
Checkpoint 1: Filling the Tank and Packing the Trunk
- The domain is the actual website you will use for your business so make it short, simple, and relatable.
- Web hosting is where all of the information is stored for your website. This includes scripts, text, images, and other information.
- Website Design. Your website has to be appealing to the customer because it represents your brand. Aesthetics and load times are both important aspects of having a great web design.
- Social media Profiles. At this point, focus on selecting a social media page and creating a profile.
Checkpoint 2: Hitting the Highway
- Creating content is essential to marketing yourself and building customer relationships.
- Search engine optimization can be tricky, but with some professional help, your content can rise to the top of any search engine.
- Social Media. Social media is the perfect way to distribute any content you create and to share exclusive deals and new products.
- Blogging is the tie between the three. Blogs are the content you’ll be creating for SEO or to put on social media.
Checkpoint 3: Rolling Down the Windows
- Search engine marketing includes the paid efforts to promote visibility on search engines. This includes the sponsored content you see at the top of any Google search result.
- Pay-per-click advertising can be difficult to do efficiently with any budget, so it may be in your best interest to consult a professional.
- Banner Ads. These ads are created for specific websites that you know your target audience visits. Try creating compelling ads, but also keeping it short and to the point.
- Video Marketing. Video marketing is the future of marketing and is becoming more apparent through Facebook, Instagram, etc. Give it a try and make it interesting.
Checkpoint 4: Checking the Oil
- Goggle Analytics. For a free analytics tool, you can’t beat Google Analytics, which can track where traffic comes from, how long a person is on your site and more.
- Clicky Analytics. Reviewing traffic in real time is important when spikes come around. Use Clicky Analytics to do exactly that.
- Site Reviewing Tools. If you’re trying to rank high with SEO, this tool will crawl your page like Google does and point out your website’s flaws.
Checkpoint 5: Sending Postcards
- Email Marketing. Email marketing can prove to be very effective, but it can be difficult to build an email list without giving anything away. It’s a great way to track leads and analytics though, so give it a try!
- Opt-In Campaigns. In order to get people to opt-in to your campaigns, add call-to-action buttons and entice people to sign up.
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